It’s amazing how technology advancements have transformed the world for businesses of all sizes. And the advancements keep coming. In fact if anything, they are accelerating. I love technology and have for my entire professional career. Yet when you look at technology for your business, you must never deviate from your core business objective.
I have found in the past that I was often attracted to the most visually appealing solution. It may not have delivered everything I needed, but it sure looked good. This is “shiny object syndrome” and needs to be avoided. You will soon become frustrated when you discover the solution that “looks good” doesn’t “work good.”
How can you avoid shiny object syndrome? Start by creating a list of ‘must haves’ for your solution, which should include the basic requirements it must meet to address your business need. For example, maybe you need a project management solution, and you see something that offers amazing graphical charts and images, and a feature set to die for. Yet once you test it, you find it’s incredibly hard for you to use, even though it’s a powerful product.
That’s when you need to look at alternatives that meet your business need, but are easier for you and your employees to use, at a price you can afford. You also have to consider scalability. If your business is growing, will your technology solution scale with you, or will you quickly outgrow it?
Who will be using the technology, and where will they be? How will they access it? If you or your employees travel extensively, you need something that can be easily accessed via the cloud with a smart phone, yet provides all the functionality you need.
By specifying what you need, and relentlessly applying your requirements as you consider what is available, you can ensure that the business challenge you are trying to solve will be appropriately resolved when the software begins its life inside your business.