Meet the Management Team
CEO and Founder
Ferdi is a former senior executive at Yahoo, Cisco, and Ariba. Educated at Imperial College, London, he has worked across the US and international tech markets for the past 20 years. Having founded and run a successful strategic consulting business, with interests spanning both North America and mainland Europe, Ferdi now has his sights set on bringing SaaS companies and the benefits of SaaS to the global marketplace. Ferdi’s favorite SaaS apps are Marketo, Harvest, and Expensify.
Gabriel brings considerable sales, operational and business development experience to SaaS Markets. As a member of the board at Sysnet Global Solutions, Gabriel brings a wealth of experience in the US and European Banking industry, with particular emphasis on compliance management and security.
Chief Financial Officer
At SaaS Markets, Peter is applying his extensive experience in financial management, strategic partnering, financing, investor relations, compliance, and mergers and acquisitions to accelerate the achievement of the company’s strategic objectives. Peter is an honors graduate from the University of Limerick and a member of the Institute of Chartered Accountants in Ireland.
Damien has over 10 years’ experience as a corporate lawyer. Prior to joining SaaS Markets, Damien was a senior associate with international law firm Freshfields Bruckhaus Deringer LLP, working in its London, New York and Tokyo offices, and more recently, worked in the European office of international law firm, Maples and Calder. He has extensive cross-border experience in corporate and commercial transactions, with a particular emphasis on mergers and acquisitions, joint ventures and private equity.
Chief Marketing Officer
Heidi brings more than 15 years of experience in B2B and B2C global marketing roles to her position as CMO. She has held senior management positions in high-growth Silicon Valley companies, including Avid Technology, Live365, and Euphonix. Her industry expertise spans digital media, hardware/software, web and mobile, positioning her to help redefine the landscape for small to medium-sized business technologies. Heidi has a BA in Communications & Business from UCLA. Heidi’s favorite SaaS apps are Survey Monkey and Animoto.
VP of Engineering
Howard is a seasoned technology leader with deep experience in building and managing development teams to bring complex products to market. Howard’s experience ranges across the full stack of software development and spans organizations ranging from start-ups to large corporations, including Sun Microsystems and SearchMe (a Sequoia Capital-backed search company). Howard has a computer science degree from Cornell University. Howard’s favorite SaaS apps are DropBox and PivotalTracker.
Alyson is a seasoned Finance and Accounting professional with over 20 years of experience in small to medium sized companies with a specialized focus in software and technical. She held key financial management roles at ISC and iScribe, Inc. She holds a BSBA in Accounting from the University of Alabama. Alyson’s favorite SaaS apps are Kashoo and Expensify.
Director of Online Sales
Gary brings over 20 years of senior sales and management experience that spans markets nationwide and includes a complete portfolio of local, national, network and digital online functions. He has managed in excess of $100 million dollars in advertising sales revenue and has held management positions at CBS Radio Networks, Talk Radio Network and Breitbart.com. Gary is a certified business analyst and studied speech communications at the University of Maryland. Gary’s favorite SaaS apps are SproutSocial, iContact, and Kaspersky Password Manager.
Customer Success Manager
Madelyn and her team are responsible for the successful launch and ongoing support of our Customers. With her passion for SaaS, Madelyn brings a wealth of experience in the tech industry, having held management roles at both Solectron and Flextronics. Madelyn holds a bachelor of arts degree in sociology from the University of Nevada, Reno. Madelyn’s favorite SaaS apps are GetSatisfaction, Marketo and Salesforce.